OUR STORY
How SUB10 came about.
Dean had a long career in Athletics representing New Zealand and attending University in the United States of America on an Athletics Scholarship. Focusing on the 100m sprint, he made a World Junior 100m final, being the only New Zealander to date to do so. Sub 10 seconds is the gold standard in sprinting and how the name Sub10 was born. Dean still holds 2 New Zealand records that are over 30 years old.
Personal Growth
Dean’s story is one of resilience and transformation.
Mental illness doesn’t care who you are - by Dean
These days, I own and run a gym because I love being a part of a community and helping people — but six years ago, I was in a very different place.
I’ve always loved helping people. That’s what policing is all about at its core. But over 18 years, that sense of purpose slowly got stripped away. I became frustrated with the system, the internal politics, the red tape. I became numb to things that used to shock me. I started chasing the adrenaline and stopped caring about myself.
Then about six years ago, something happened that completely changed the trajectory of my life. Everything I’d been holding in — the anger, frustration, emotion came out like a volcano. When you carry the weight of the world on your shoulders, it’s only a matter of time before it erupts and I hit ground zero.
I needed to change. But like many Kiwis, I brushed it off with the old “she’ll be right” attitude. The Police said they would look after me and my family, but my wife Sacha and children were left to pick up the pieces. I removed what was not important in my life and started again.
What I found was the gym. I could push myself to a sense of failure and cold water because all I could think about for those couple of minutes is nothing else other than how bloody cold it is. This worked for me and it's a routine I still do every day now.
Then came purpose, I needed purpose again and I set up a gym because I wanted a safe space for people to train, to stop the chatter in their heads even if it's for 30 mins and to meet like minded good people. I think we are achieving this.
I'm a pretty private person but mental health means a lot to me. I generally only speak to my psychologist or small groups of people about this kind of stuff. What I know now is we all hold onto unnecessary worry and stress. This world is becoming very chaotic, slow down and make time for yourself and your loved ones. Material things don't matter at the end of the day.
ABOUT SUB10
We’re here to provide the tools, support, and encouragement you need to succeed.
SUB10 is more than a gym – it’s a haven for those seeking to improve their physical health while also nurturing their mental well-being. Our focus is on creating a supportive and inclusive environment where everyone feels like part of the family. We believe that fitness is a journey best undertaken with a community by your side.
Our facility is designed to cater to all aspects of your fitness journey, from cutting-edge equipment and dynamic training spaces to a dedicated recovery room and supportive services. At SUB10, we prioritise your well-being, offering a clean, friendly, and non-judgmental space where you can achieve your goals and find balance.
Whether you’re here to lift weights, engage in functional training, or simply recover and relax, SUB10 is dedicated to helping you thrive. Join us and become part of a community where your journey is supported every step of the way.
> STRENGTH
> RESILIENCE
> COMMUNITY
> RECOVERY
OUR FOUR PILLARS
WHAT WE ARE ALL ABOUT AT SUB10
Community First
We’re all about bringing people together. At SUB10, you’re not just another member – you’re part of a family. Whether you’re a seasoned gym-goer or just starting out, there’s a place for you here with zero pressure and full encouragement.
Top-Tier Equipment
We’ve invested in high-quality gear and machines to ensure your workouts are effective and enjoyable. We keep our space spotless because we know a clean environment helps you stay focused.
No-Judgement Zone
Fitness isn’t about fitting into a mould – it’s about moving at your own pace. We’re here for everyone, whether you’re just dipping your toes into the fitness world or looking to take it to the next level. No matter how you look or where you’re at, you belong here.
Recovery Room
Training is just one part of the journey. We’re proud to offer a dedicated recovery space, featuring ice baths and tools designed to help you heal, recharge, and come back stronger. Your health and well-being are our priority.





